The End of Paywall Theatrics

The game

Every SaaS pricing page plays the same game. Three columns. The free tier has checkmarks. The mid tier has more checkmarks. The enterprise tier has ALL the checkmarks plus a 'Contact us' button.

You squint at the comparison table trying to figure out which features you actually need. Page-level analytics — is that 'Basic' or 'Advanced'? Lead capture — does that mean the form, or does it mean the CSV export? Password protection — is that a 'security feature' or a 'collaboration feature'?

It's theater. The features cost nothing to serve. The tiers exist to create artificial scarcity. To make you feel like you're missing something until you upgrade.

What we do instead

TrackPDF has two plans. Free and Pro. They have the exact same features.

Page-by-page analytics? Free. Email lead capture? Free. Engagement labels? Free. Password protection? Free. Custom branding? Free. CSV export? Free. Document versioning? Free.

The only difference is volume. Free gets you 5 documents with unlimited views. Pro gets you unlimited documents for $29/month.

That's it. No feature locks. No 'upgrade to unlock.' No artificial checkmark theater.

Why this works

When every feature is available on every plan, something interesting happens: people actually use the product. They don't hit a wall at the moment they're most excited. They don't rage-quit when the feature they need is one tier up.

They use TrackPDF. They love it. They outgrow 5 documents. They pay.

Our free tier isn't charity. It's our best sales pitch. If you use TrackPDF for free and think it's just okay, we failed. If you use it for free and wish you could track more documents, we won.

The specific examples

Here's what competitors charge for that we include free:

• Page-by-page analytics: DocSend charges $45/user/month. We: free.
• Email lead capture: Papermark requires a paid plan. We: free.
• CSV export of leads: Multiple competitors charge $45+/month. We: free.
• Document versioning: Usually a paid feature. We: free.
• Custom branding: Usually a paid feature. We: free.
• Password protection: Usually a paid feature. We: free.

We're not subsidizing this. These features cost us effectively nothing to serve. The only thing that scales with cost is storage and bandwidth — which is why we limit volume, not features.

The deal

Use TrackPDF for free. Use every feature. If you send more than 5 documents, pay $29/month for unlimited. If you don't, keep using it for free. Forever.

No tricks. No 'limited time.' No 'upgrade to unlock.' Just a product that works.